Behavioral Segmentation
Want to understand the behavioral profile of your customers through data driven methodologies? Unsupervised learning algorithms let the data tell the story, and the outcomes may surprise you!
Give this model a try, it is one of our best!
The Behavioral Segmentation model is designed to be utilized in a range of industries like Telecom, Streaming Media Services, Entertainment, Hospitality, Airlines, Retail, Banking, Health Insurance and more.
Full model price: $110,000
- $11,000 initial deposit
- $44,000 first payment (invoiced at data access)
- $55,000 final payment (invoiced at model delivery)
PRODUCT INFO
Use Case
Establish unsupervised behavioral segments of your customer base utilizing product and service usage data, supplemented by demographic information, where available. This sophisticated method reveals natural customer groupings, enabling precision in personalized marketing and business decision-making.
AI/ML Modeling
A range of algorithms will be tested for the best cluster separation, cohesion, and stability like K-Means, Kohonen, etc.
LLMs may also be used to aid in cluster separation.
Model Delivery
One-time purchase:
- Cluster assignment
- Key attributes
- Cluster performance
- Insight session
On-going monthly service additionally includes:
- Cluster monitoring
- Seemless refresh with market trend changes
- Strategy session every 3 months of service
- 10% discount on full model price
DELIVERY AND PAYMENT
We will contact you within 2 business days of your deposit to set the engagement date and provide instructions for the required data set.
The first model payment is invoiced at the data access date. Model delivery usually occurs 3-4 weeks from the data access date. The final model payment is invoiced at the model delivery date.
REFUND POLICY
Deposit fully refundable before engagement date.
If we cannot detect a pattern for a stable model, the final model invoice will be waived and we will provide you with data assessments, findings, insights and further recommendations.